Human brain perception is always influenced by different shapes and colors of object in front. A number of psychological processes evolve through different geometrical features of the object, developing an emotional response that utterly affects the choice and feelings towards the object. Logo designers are able to influence the way people feel about their design and ultimately how they view the brand the logo stands for.They are well aware of the resonance their designs have and how this impact the image of the brand in the market.
Professional logo designer use shape psychology to create more meaningful logos. You can understand it importance by gaining enough knowledge about different shapes and their impact.
Curves – Curves reflect s a positive, comforting response. It tends to project a positive emotional message. Curve can show love, tenderness, friendship, care, support, protection, affection, and compassion. So, this geometry is always use3d to mimic smile or a happy attitude.
Vertical lines – Vertical lines stands for stability, strength, and balance. The precision and perfection also used to showcase professionalism and strength in any design. Although, they look strong and impressive, yet dominating and masculine character is reflected from the design. So, you need to be cautious with the use in logo designing.
Horizontal lines – Horizontal lines suggest community, tranquility and calm. It has a silence attitude that calms down soul, which helps in building trust and is often used to negate the menace. These designs are comparatively calm and stronger than vertical and diagonal lines.
Circles – Circles generally shows a relationship of mutual benefit and cooperation. It Is mostly used to suggest partnership, stability and endurance. Curved typefaces and cursive scripts tend to appeal more to women, while strong, bold lettering has a more masculine edge.
Squares – Straight edged logo shape like square and triangle shows stability and can be used to imply balance. It carries the balanced reliability of both vertical lines and horizontal lines. Logo designers have to be careful with squares, however, as without proper color balance, shading, and other effects they can seem a bit boring