Wordmark Logo Designs – A Stylish Alphabetic Concept of Brand Recognition

Wordmark or logotype is one of the most innovative stylesof logo designing to be known in the recent times. Earlier, logo designing means adding animals, flowers, motifs and a myriad of other things in a colorful background to represent company. Logo design has evolved with time! With the help of graphic designing tools and applications its easy to create logo designs with alphabets of the business name.

What is it?

 A wordmark logo is exactly what it sounds like- a trademark consisting of only a word with some sort of unique font or coloration. This is a text-only typographic representation of a logo which involves the creative arrangement and modification of words to present a visual identity for a brand that will hopefully leave a lasting impression. The representation of the word in artistic style slays traditional logotypes. It makes the brand visually appealing and eye-catchy. Typically, such a logo is a distinctly designed, for a product name, institution, or company, used in order to establish strong identification and branding.

 

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What Really Separates a Wordmark Logo from a font?

Basing a wordmark on an existing font is a common practice no matter how high-profile your client is. As you’ll see below, it’s the little differences that matter.

Lengthened ascenders, adjusted kerning and other such seemingly minor modifications can transform a commonplace font into the backbone of a recognizable brand mark. Check out the über-rich logo design samples of companies like Facebook and Google, Wikipedia, FedEx or high-end brands like Giorgio Armani, they have invested in completely custom-made lettering for their logos. The logos have aided their companies in making new profit on their respective industries.

What is its impact?

  1. Mostly, pictorial representation of your brand is just not enough to explain your business. A consumer might feel confused with images without any words. Sometimes, two companies can have the same logo design, which even leads to more misconceptions. However, with a wordmark logo design there are less chances of plagiarism or any copyright concern. The name of the company or organization will obviously be different.
  2. This logo design is visually attractive, and holds onto to a person’s senses for long. It will stick in the consumer minds, thus creating greater brand recognition compared to simply images and fonts. You can also introduce eye-catchy colors and fonts, to ensure better brand impression of the company.
  3. One of the major benefits of a wordmark is the simplicity and ease of understanding it. Graphic trademarks comprised of solely pictures are often too busy and complicated. This lack of crispness can look unprofessional and excessively complicated. But, these text-based logos spell out the brand which could be easily interpreted by anyone looking at it and is probably the most efficient form of logo to create, as it exclusively relies on the words to represent an entire brand.

Where to find professionals help?

There are many different types of graphic designing tools to accomplish your wordmark logo design project. You can follow few logo design samples, if thinking about a DIY plan. However, designing a logo needs expertise and professional background as logo is an essential element of your business and it represent your company. Better, take help from the professionals to design beautiful wordmark logo. You can consider The Logo Boutique, they are wonderful designers and friendly experts.

 

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Reward Your Customers with Loyalty Programs & Apps

Gone are the days, when tracking and rewarding your customer seemed to be very difficult. Business owners find it very troublesome to connect and communicate with those customers, who paid a loyal interest in the business. Somehow they might have sent stamp-cards or feedback forms to establish a relation. However, evaluation through physical means in this digital era sounds really outdated. Now-a-days, everything is going digital so why nota reward programs that can appraise the customers on real time?

For guaranteed and assured success in your business, incorporation of digital reward programs and business loyalty appsis extremely important. It’s a versatile trick to evaluate the repeated customer responses, and the best method to target them. With the loyalty tracking and rewarding tricks, an easy to access to customers feedback is possible. When you will enable your business with these tools, the results will be visible to your screen. You can get updates and notifications on mobile devices like mobile, tablets or laptops, irrespective of what operating system has been configured. The tools are easily accessible from one of the best logo design firm – The Logo Boutique
logo-design-samples-a-savory-palateLet’s have a look through each one of them in detail –

Loyalty App: A comprehensive loyalty tool for small businesses, Now, you can:

  • Keep direct communication with your customers (Via email, SMS and push notifications).
  • Communicate with your customers at the perfect time.
  • Improve the operational areas for reservations and orders through the app.
  • Reward your customers with digital reward programs.

Business Loyalty Program: Did you know that a business with a loyalty program can increase its sales by 25%? It’s true, businesses enabled with digital loyalty program have their own customer database, which allows entrepreneurs and experienced business owners to manage their sources. A very structured and exportable list of your customers: name, last name, phone number, what they consume, when they consume, etc., can help business persons on an expanded platform. Business loyalty program is literally very helpful.

Geo-Fencing:This is a customer tracking tool to improve your business ROI. Target customers based on their location or proximity to your business using geo-fencing. If you are a restaurant business holder who offers door-to-door services, this app will connect with your customers when they are close by and more open to buy from you. You can receive any order request right on time to make all deliverable easier and smooth. In addition to that, your customers can enjoy major benefits. They can access all orders in hand, and you can accept multiple orders at once without tying up your phone lines, and never mishear another order again. Geo-fencing app is safe and reliable, you can add to any small or large scale business to track customer activity.

Analytical Tools: Last, but obviously not the least, an analytic tool to prove your app’s ROI is working properly. Here’s an analytic application to evaluate the efficiency of your loyalty app aided to your business. It track usage and engagement metrics like downloads by device type, app sessions, and average time in app. Capture important user demographic info, giving you more insight into your customer base than ever before. Special monitoring feature is also added to inform future revisions to your app on time-to-time.

So, are you ready to move your business to digital transformation? If yes, then it’s high-time to install a user-enabled loyalty program and application interface to manage your business. You will know who your customers are, whom you are contacting and why they feel special with you. Just a simple step can take you to the epitome of success. Get it from your most reliable logo design firm– The Logo Boutique.

5 Essential Elements To Promote Your Service-Based Business

Owning a Service-based business is quite common these days. More and more business owners are finding better scope in service-based industry. As there are no big investments required and any entrepreneur can make huge profit within a little or no time. Service-based business is expanding and so does the competition is growing rapidly too. Which signifies one thing, that only best branding tactics that can penetrate the market well can generate big traffic and better revenue.

If you are planning to begin your own service-based business or already have one, then it’s definitely more important to include certain key elements of business advertisement and branding to your business. Here are five essential elements to promote your business in this service based industry.

 

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Creation of a Website: Websites are very important in today’s modern business. A website will essentially put you at your customers’ fingertips and your logo establishes your corporate image.  Creation of your online presence makes you more visible and reachable to the audience. Choose from CSS, HTML, orany browser template to develop your own business profile on the internet. You can pick from any design sample or customize on with the help of professionals working from best custom logo design company.

Services Logo Design:Just like a website, service logo design is an indispensible part of branding and advertisement. The creation of the logo for a service requires creativity and expertise in this field. A custom logo design company use fonts and colors to create a unique pattern, that is capable of conveying what you do. What is your service? What can you do better than others? What is your competitive advantage in relation to other competitors that offer the same service as you? Or do you offer something that nobody does? These few questions are answered first by professionals to create an asset for your business.

Business Cards: Business cards are indelibly – the low cost, high-impact, small-business marketing weapon today.A professionally designed business card is an inexpensive way to promote your brand worldwide. These are highly versatile means of advertisement for all business owners, who expects to reach the niche for long-term basis.

Stationary: Creating a format for all your office documents and letterheads is extremely important for any business. Whether small or large, business stationary printing gives a sense of personalization. The number of times you will hand-over a letter or business document customized documents pages gives a priceless addition. If you are thinking about having one, ask professionals from your custom logo design company. They are experts are handling all types of custom editing and designing job for service-based business.

Brochures:A well-designed brochure can work wonders in attracting and sharing your business information precisely. Be it large scale production unit or blooming merchandise, a custom printed brochure can do wonders in business.Well, do not underestimate the importance of professional brochure designing process. It might seem like copying themes from web and printing it. But, to convey your brand individuality and identity differently, professional brochure design can help a lo

These are five essential elements of brand promotion and advertisement. Before heading to any random branding solution, get a sneak-peak to the above-mentioned points. Your service-based business can drive more revenue if propelled in right direction, with right tool.

 

Every Letter Speaks Something About Class in a Logo Design

Your logo is an identification of trust and credibility of your business.Your logo is asignature; it has the potential to display your profilein a single glance. Few simple strokes of letters and colors and the job is done! But, the truth is totally opposite. A logo design company culminates lots of craftsmanship, intelligence, and inventiveness to create a logo for the business. Because your logo is a short and crisp representation of your business,

Logos for Hospitality Industry

Suppose your business is dealing with the hospitality industry, such as hotels, resorts or chain of hotels. In that case, a logo has to be empirically stylish and sophisticated. Every letter, stroke, sketch, pattern or drawing must say something about class and luxury in design.  The design should speak about an affluent category of accommodation facility, where anyone can stay, rest and unwind in their leisure time.

Different Logo Styles that Suite Your Business

Minimalistic – Minimalistic logo design elements are pretty trendy right now. It isthe simplest of logo design that rules the market.  Go minimal with your logo design; avoid using loud gestures and eye-popping features in the logo model. The reason is – minimalistic logo designs are very practical and at the same time they are purpose driven.

Vintage Style – “Old is always Gold”! Vintage style logo concept has seen a massive upsurge in hospitality industry. The main reason is the nostalgic feelings and attachment with the memories of past. The design will grab customer’s attention towards the brands and make them more powerful and appealing.

Line-art:  Line art and mono lines look very trendy with hospitality industry.  This features an amalgamation of line art concept with innovative logo designing styles. The design goes with a crisp, clean wire look, which displays a simple and eclectic design. Some graphics interface is also added for better visualization effect.

Geometrics – Geometric patterns of logo are ruling the market for many years, and still having an active status in the present scenario. Each element of geometric shape gives a dimension to logo design and has unique significance. For example, a circle in a logo design suggests community, friendship, love, relationships and unity.Likewise, there are triangles, rectangles, and square used in logo designing.

Words – Word logo or typographic logos provides an easy, clever and creative way to represent your brand. This is a beautifully thought out ligature, or an imaginative use of letters to design unique logo. In fact, it’s clever use of color, scaling or re-arrangement of letters or even subtly removing something from the logotype that gives it a twist of brilliance.

The Letter Type & Style

Logo design for hospitality business must reflect a sense of relaxed and laid-back attitude. It must carry an essence of serenity and comfort, so the fonts need to be in same order. Because your goal is to get visitors who will come back over and again for your elite services and hospitality served. You can take inspiration from Mightype, Flamingo, MB Deco, Chap, Waverly CF, New pari, Alehouse Condo, Domaine Text, Amster, Candlescript Pro, etc,.

In a nutshell:

A logo is a crucial element of hospitality industry. Whether you own a resort or chain of hotels, and business internationally, a logo is a must-have. But, it has to exclusively design by professional designers at logo design company, so thatit makes your brand speak for yourself.

How Well Do You Know Your Logo Designers? Reading Reviews Will Explain Everything!

A logo designing team works wonder for your business. They have the right tools and techniques to create the best logo design for you; somehow all designers in the market cannot withstand client’s expectations in appropriate manner. There are certain flaws and limitations that distinguish between a reliable and fake service provider. If you have already hired a team of designers, it’s important to answer first that how well you know your logo designers.

How Well Do You Know Your Logo Designers?

This is definitely an important question to ask yourself, only if you are hiring a logo designing team for the most important marketing tool. Logo is an asset; make sure your logo reflects your industry as well as your brand.  Make sure the logo designing project should be a sure-shot success. Just few essential things you and your logo designers need to know, and rest assured for the results.

Read Logo Design Reviews and Customer Feedback

It’s quite amazing yet true, user reviews are proven sales driver and something majority of customers see before deciding to make any purchase. An aggregated “star” rating against a product you wanted to buy, or poorly-spelled logo design reviews about one user’s traumatic experience holds a powerful impact on the purchase and customer behavior. Reviews and customer testimonials are based on real-time experiences, realized by most of the satisfied and unsatisfied customers. It goes without saying; these reviews are fresh and posted right on with customer reference. This obviously highlights s trust issue and user engagement with the review website. Quite simple, user reviews can eliminate any doubts potential customers may have about a product, or can help in product selection. Reading logo design reviews gives clear identification of trust, credibility, genuinity and transparency.

Few Examples-

Take for some examples of some logo design reviews posted on The Logo Boutique. One of the trusted logo designers from Florida those who posts genuine reviews about their work and experience. For instance –

The Logo Boutique is a company that mirrors their work and work ethic. Professional, precise, innovative and timely are just a few words that describe my experience with them. Their creativity re-energized the direction of my company. They have been nothing less than stellar in the way they conduct business. The Logo Boutique … Impressive!.
Premium Payrolls Florida, US

“I really love my logo. I was looking for something sophisticated and something that gets the message across. I have it on business cards, letterheads, promotional items, I just use my logo all the time. I think it fits my style. It’s the right color and the right setup and it gets the message across.
Sparkle Cleaning Barbados, West Indies

We have found in The Logo Boutique.com the best creative ideas to express the important work Ronald McDonald House Charities does in the South Florida community. They have worked in a variety of projects for us: from branding, special events, photography and our website.
Ronald McDonalds House South Florida Florida,US

All these reviews are posted on the websites. You can also consider recommendations from friends and relatives, but before selecting your designing partners look through the reviews first. You will definitely build trust and make an informed decision. Remember, Logo means your identity, so never compromise with its quality.

 

7 Vintage Logos Styles That Are Now the Epitome of Designs

Vintage Logos are right now the recent talk of the town. You might have seen vintage styled logos on different products, retro pictures with quotation on coffee shops, and hipster logos and graphics on tees and apparel brand. All these indicate one thing that the brands try to keep up with the evolving taste of consumer, and they are forced to adapt and mould their logo in accordance to that.

A vintage logo brings back a stronger influence to the existing design. Whether you are looking to cook up some vintage logos for your brand or want to add a dose of nostalgia to your current project, it pays to keep up what’s popular.

Here’s a list of seven most popular design trends from one of the best logo design company that you can introduce in your artwork.

Badges:If you are considering a vintage logo for business, then badges are the simplest and easiest way to draw it. The designers will typically shoot for a nice, simple shaped that can be stamped anywhere on anything. Circles are indeed are the most popular styles, but you will plenty of geometries such as hexagon, square, and others to design vintage logos. Usage of vintage object like chains or motorbikes can bring in some extra visual flair.

Hand drawn:The hipster movement embraces all things handmade. So, one who wants to match with the hipster must have a hand-drawn logo from professional logo design firm. This will blend perfectly with aesthetic and look, creating the logo more eye-catchy and innovative. Though artistic logo looks masculine, it will reflect a strong image of the business in the market.

Industrial:If we look back to the early and mid 20thg century, industrial logos were designed with artificial effects such as feathered shadows or 3D images. There were axes, scissors, hammer, factories or other tools instead of modern wi-fi signals or cloud computing images. It was completely natural, replicating the hard labor and sweat of the men and women. You can use those inspirations to showcase strength and hard work in logo design.

Land and sea:  Vintage logo design is often recognized with animals, trees and nautical images. Animals like deer, moose, elk, it doesn’t matter. Some outdoor event providers used mountains, trees, tents, etc in their logos. Whereas, nautical themed graphics such as Anchors, fish and topes gives a rustic charm to the logo design.

Beer and coffee:Time marches on, empires rise and fall, but some things never change – Like the love for beer and coffee! Our ancestors have given these concepts to design a vintage logo design that never fades with change of time. You can ask the best logo design company to introduce the same theme to your business logo.

Logos on Photos: If you will look ten years back, logos were displayed with a typical solid background or may be with a gradient. These logos are simply enough; they look fantastic when overlaid on top of a great photograph. Logos on photos will definitely bring the retro charm and displays your image more professionally.

Line Art:Vintage logo designs shows thin lines and simplified illustrations at every design concept. But earlier when skeuomorphism was in trend, vintage artwork used heavy textures. The flat design makes no noticeable presence and replaced by creative thing vintage graphic later.

These are the few common styles of vintage logo designs to rule-out in current trends. If you wish to add the same style and power to your brand, then immediately consult your professional logo design firm from The Logo Boutique. Just share your idea with them, and they will envision the logo in the way you always wanted.

Unique Two-Letter Logo Designs To Look Forward in Future

Have you ever imagined what makes a logo so powerful? It’s nothing else than the letters that we use to create unique logo designs for our business or organization. Letters grabs the attention very fast, it can leave an long-lasting impression on the onlooker and delivers a direct message to the reader’s perception towards brands in the market. The different fonts, colors and style of letters used by logo design agency makethe logo identifiable and easily feasible in the competition. In short, only a couple of letters can convey a world of meaning!

The Art of Two-Letter Logo Designs

Two–letter logo designs are creative piece of art. These designs are constructed with simplicity and sophistication in mind, which makes it more ideal for apparel brands, banks, and finance institutionsto use in their logo concept. Two-letter typography streamlines, simplify and makes the logo minimal and impressive. It neatly organizes the different visual aspects in appropriate proportion to design the most unique logo that every business could ever dream of.

Though it has lot of advantages compare to other logo design styles, using perfect combination of typography could make it more conventional. But if your letters are too plain-looking, they’ll fail to make a visual impact on the audience. Fortunately, we’ve rounded up our favorite techniques and few logo design samples for creating two-letter logos to help you out.

Sharing vertical strokes:One of the easiest methods to design two-letter logos is sharing the same stroke line. Two uppercase or lowercase letters can be conjoined together in two-different colors to emphasis one over the other or simply make both letters the same color to create one solid lettermark.

Connecting crossbars: As opposed of sharing vertical strokes, sometimes the letters in a ligature can be connected by their horizontal stroke which is commonly known as bridge. You can accept different styles, such as top crossbars, middle crossbars, lower crossbars or crossbars at different levels.

Removing and cropping:  Sometimes creating a unique letter mark design, isn’t about adding letters or forming bridge. Rather, removal of something in a way can ties them together. The best way is removing strokes or a part of it, cropping the letters or removing additional space between them. If you are not clear, browse through some logo design samples for better clarification and details.

Using negative space:Try to create unique logos by using negative space in interesting ways. Add negative space to a colored shape; reshape that white space into another letter, try running an unbroken line of negative space through each of them and use other measures to feel connected. It will definitely compel the audience to double take and examine the logo more closely.

Similar letter combination: You might have seen the Volkswagen logo, its quite eye-catchy, right? Actually, several letters that have similar visibility are paired to form a combination. This is an ideal example of similar letter combination, which is really unique and matches with the taste. You can also have that combination to your logo to represent a strong brand impression in the market.

These are few easy ways to design two-letter logo design for your business or organization. It will definitely catch more users and drive more sales in future. Select any from your style preferences and get the job done at the best logo design agency in Florida – The Logo Boutique.

How Shape Psychology Can Help in Effective Logo Design

Human brain perception is always influenced by different shapes and colors of object in front. A number of psychological processes evolve through different geometrical features of the object, developing an emotional response that utterly affects the choice and feelings towards the object. Logo designers are able to influence the way people feel about their design and ultimately how they view the brand the logo stands for.They are well aware of the resonance their designs have and how this impact the image of the brand in the market.

Professional logo designer use shape psychology to create more meaningful logos. You can understand it importance by gaining enough knowledge about different shapes and their impact.

Curves – Curves reflect s a positive, comforting response. It tends to project a positive emotional message. Curve can show love, tenderness, friendship, care, support, protection, affection, and compassion. So, this geometry is always use3d to mimic smile or a happy attitude.

Vertical lines – Vertical lines stands for stability, strength, and balance.  The precision and perfection also used to showcase professionalism and strength in any design. Although, they look strong and impressive, yet dominating and masculine character is reflected from the design. So, you need to be cautious with the use in logo designing.

Horizontal lines – Horizontal lines suggest community, tranquility and calm. It has a silence attitude that calms down soul, which helps in building trust and is often used to negate the menace. These designs are comparatively calm and stronger than vertical and diagonal lines.

Circles – Circles generally shows a relationship of mutual benefit and cooperation.  It Is mostly used to suggest partnership, stability and endurance. Curved typefaces and cursive scripts tend to appeal more to women, while strong, bold lettering has a more masculine edge.

Squares – Straight edged logo shape like square and triangle shows stability and can be used to imply balance. It carries the balanced reliability of both vertical lines and horizontal lines. Logo designers have to be careful with squares, however, as without proper color balance, shading, and other effects they can seem a bit boring

Your Restaurant Business Needs a Logo Design – Know When and Why

In today’s economic condition, opening a restaurant is a profitable business. You can make a lot of money from restaurant setup in and around your local market, and serving delectable cuisine to love every palate. This is not just enough! It’s highly essential to think about branding and advertisement with an effective logo design for restaurant.

When opening a new restaurant, your restaurant’s logo is the key piece of puzzle. It creates a brand and visual identity which connects new customers with the business. It’s kind of a recognizable mark that represents your brand everywhere, whether it is a signage, your menu or your website itself. But, expert from best logo design company Florida feels that a strong representation is more important for a restaurant or say dine-in concepts.

When people look for a dine-in place, they make decision with their eyes and that is very quick and fast. It’s about what catches their eyes, then and there and what food they want to eat. Logos create a brand which specifies the values and style of food and beliefs around the food that now have outlived any restaurant. A better logo design for a restaurant business –

  • Makes a good impression: A designer logo for your restaurant creates a visual impression. Since humans are highly susceptible to visual factors, a logo bestows sense of credibility and professionalism in service. The image on the logo will describe the type of food available, making it easier for customers to decide.
  • Attracts more customers: A good restaurant logo design can serve as magnet, it will attract more customers than usual. Once y our customer becomes familiar with the brand they will consider coming again and again. Logos are easier to process and keep in mind that the entire name if the restaurant.
  • Increases the memorizing capacity: Human memory cells are highly volatile. But, around 40% of them are covered latest visual memories that they see and perceive. Just take an example of Apple logo or Google logos. It’s hard to think about a brand without perfect logo design. So, a good logo is highly important for a restaurant business. It will help them to recall at times of hunger and food.
  • Communicates the message: A great logo communicates the true meaning of the business. Your ethics, food type, style and specialty can be easily conveyed through a creative logo design. It can also provide a hint at the story and history behind the brand. It can also illustrate the reason behind why the owner is in business.

All the above-mentioned information would have clarified the need for creative logo for your restaurant business. If you are considering a logo design, ask professionals from best logo design company Florida to help you. Design a logo creatively, because these are fundamentals to a restaurant success.

Are you running a Craft Business? Here’s Some Tips to Pitch-up the Sales

There’s no sure-shot ways to pitch sales in any business. Whether it’s small or large, manufacturing or small-scale craft making, business always need proper tools and strategies for marketing and public relation. Today small business owners recognize their benefit well, especially the craft makers.

If you are a craft maker with ambitions to attract maximum customers and market you products, you need to start with few marketing strategies to boost sales. But you soon find that gathering sales is tough when your brand is unknown and the competition is fierce.

Apparently, you need to work on several online and offline practices to drive traffic to your business. Here are some well-experimented, result-driven tips for sure-shot success in the industry.

Design a logo: If you have a logo, you will have an advantage of brand identity. Just merely looking at a well-crafted, professional logo design will give a chain-reaction of thoughts in mind.  You can’t help in that chain reactions of thoughts which will result in an emotional connect. Some people will instantly think about a talented crafter with a view on the logo. It will display a sense of trust, which is why customers initiate a relationship with your art and craft company.

Marketing and PR: A face-to face interaction with your customers will help you build a customer base. It will build your sale and pour more confidence. The chance on interacting with the customers brings sensecredibility; they will find you more trustworthy and authentic. You can also sign up for craft fair, market or pop-up shows, it will give you an opportunity to do some market research and interact with the prospective customers personally. Infact, putting a stall at fairs are especially beneficial if you are not selling through the retailers.

Advertise your business:Direct advertisement is great way to earn quality customers but only if you do it correctly. First do proper market research, the prospective customers, the buyers, the retailers, potential market area, location, etc,.Secondly, choose the most approaching marketing or advertisement tool to penetrate the market completion. It will help you create a visibility in the market. You can use postcard designs, brochure printing, log marketing and other social media platforms.

These are few fun and innovative methods to market your art and craft business around the world. Just keep in mind; you need to update your approaches, timely and accordingly.