How Shape Psychology Can Help in Effective Logo Design

Human brain perception is always influenced by different shapes and colors of object in front. A number of psychological processes evolve through different geometrical features of the object, developing an emotional response that utterly affects the choice and feelings towards the object. Logo designers are able to influence the way people feel about their design and ultimately how they view the brand the logo stands for.They are well aware of the resonance their designs have and how this impact the image of the brand in the market.

Professional logo designer use shape psychology to create more meaningful logos. You can understand it importance by gaining enough knowledge about different shapes and their impact.

Curves – Curves reflect s a positive, comforting response. It tends to project a positive emotional message. Curve can show love, tenderness, friendship, care, support, protection, affection, and compassion. So, this geometry is always use3d to mimic smile or a happy attitude.

Vertical lines – Vertical lines stands for stability, strength, and balance.  The precision and perfection also used to showcase professionalism and strength in any design. Although, they look strong and impressive, yet dominating and masculine character is reflected from the design. So, you need to be cautious with the use in logo designing.

Horizontal lines – Horizontal lines suggest community, tranquility and calm. It has a silence attitude that calms down soul, which helps in building trust and is often used to negate the menace. These designs are comparatively calm and stronger than vertical and diagonal lines.

Circles – Circles generally shows a relationship of mutual benefit and cooperation.  It Is mostly used to suggest partnership, stability and endurance. Curved typefaces and cursive scripts tend to appeal more to women, while strong, bold lettering has a more masculine edge.

Squares – Straight edged logo shape like square and triangle shows stability and can be used to imply balance. It carries the balanced reliability of both vertical lines and horizontal lines. Logo designers have to be careful with squares, however, as without proper color balance, shading, and other effects they can seem a bit boring

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Your Restaurant Business Needs a Logo Design – Know When and Why

In today’s economic condition, opening a restaurant is a profitable business. You can make a lot of money from restaurant setup in and around your local market, and serving delectable cuisine to love every palate. This is not just enough! It’s highly essential to think about branding and advertisement with an effective logo design for restaurant.

When opening a new restaurant, your restaurant’s logo is the key piece of puzzle. It creates a brand and visual identity which connects new customers with the business. It’s kind of a recognizable mark that represents your brand everywhere, whether it is a signage, your menu or your website itself. But, expert from best logo design company Florida feels that a strong representation is more important for a restaurant or say dine-in concepts.

When people look for a dine-in place, they make decision with their eyes and that is very quick and fast. It’s about what catches their eyes, then and there and what food they want to eat. Logos create a brand which specifies the values and style of food and beliefs around the food that now have outlived any restaurant. A better logo design for a restaurant business –

  • Makes a good impression: A designer logo for your restaurant creates a visual impression. Since humans are highly susceptible to visual factors, a logo bestows sense of credibility and professionalism in service. The image on the logo will describe the type of food available, making it easier for customers to decide.
  • Attracts more customers: A good restaurant logo design can serve as magnet, it will attract more customers than usual. Once y our customer becomes familiar with the brand they will consider coming again and again. Logos are easier to process and keep in mind that the entire name if the restaurant.
  • Increases the memorizing capacity: Human memory cells are highly volatile. But, around 40% of them are covered latest visual memories that they see and perceive. Just take an example of Apple logo or Google logos. It’s hard to think about a brand without perfect logo design. So, a good logo is highly important for a restaurant business. It will help them to recall at times of hunger and food.
  • Communicates the message: A great logo communicates the true meaning of the business. Your ethics, food type, style and specialty can be easily conveyed through a creative logo design. It can also provide a hint at the story and history behind the brand. It can also illustrate the reason behind why the owner is in business.

All the above-mentioned information would have clarified the need for creative logo for your restaurant business. If you are considering a logo design, ask professionals from best logo design company Florida to help you. Design a logo creatively, because these are fundamentals to a restaurant success.

Are you running a Craft Business? Here’s Some Tips to Pitch-up the Sales

There’s no sure-shot ways to pitch sales in any business. Whether it’s small or large, manufacturing or small-scale craft making, business always need proper tools and strategies for marketing and public relation. Today small business owners recognize their benefit well, especially the craft makers.

If you are a craft maker with ambitions to attract maximum customers and market you products, you need to start with few marketing strategies to boost sales. But you soon find that gathering sales is tough when your brand is unknown and the competition is fierce.

Apparently, you need to work on several online and offline practices to drive traffic to your business. Here are some well-experimented, result-driven tips for sure-shot success in the industry.

Design a logo: If you have a logo, you will have an advantage of brand identity. Just merely looking at a well-crafted, professional logo design will give a chain-reaction of thoughts in mind.  You can’t help in that chain reactions of thoughts which will result in an emotional connect. Some people will instantly think about a talented crafter with a view on the logo. It will display a sense of trust, which is why customers initiate a relationship with your art and craft company.

Marketing and PR: A face-to face interaction with your customers will help you build a customer base. It will build your sale and pour more confidence. The chance on interacting with the customers brings sensecredibility; they will find you more trustworthy and authentic. You can also sign up for craft fair, market or pop-up shows, it will give you an opportunity to do some market research and interact with the prospective customers personally. Infact, putting a stall at fairs are especially beneficial if you are not selling through the retailers.

Advertise your business:Direct advertisement is great way to earn quality customers but only if you do it correctly. First do proper market research, the prospective customers, the buyers, the retailers, potential market area, location, etc,.Secondly, choose the most approaching marketing or advertisement tool to penetrate the market completion. It will help you create a visibility in the market. You can use postcard designs, brochure printing, log marketing and other social media platforms.

These are few fun and innovative methods to market your art and craft business around the world. Just keep in mind; you need to update your approaches, timely and accordingly.

Things to Know About – Logo, Logomark & Logotype

A business is incomplete without perfect logo design. It needs a logo to define its business, make an introduction to the market or creating a brand impression in the public. Logo is most important asset for business, because it makes it more visible and less implausible. However, most business fails to select the right logo design for their company. Selecting the absolute logo according to your brand and company image is a crucial step in developing a business.

When spelling out the initial brief for such an essential asset. It’s important to be specific when describing the requirements. Whether working alongside a professional logo design agency or hired a crowd sourcing model. It’s always a good idea to provide enough information about the style and type of logo design you are desired of. These strategies will help the logo designer to deliver the best quality of logo designs that are fit for purpose.

So, for those who are seeking for unique logo design, here are some terms that might come in handy.

Logo: As already known, logos are symbolic significance of a business or brand in the market. It’s simply a mark or symbol created for an individual, product, service, or company that translates the impression of the company it is representing. The main function is to elicit recognition. The objective of a logo is to act as a identifier, to communicate a desired thought or feeling, and to generate a desired emotional response. A smartly designed logo can strengthen your brand image and corporate identity, giving an edge over the competition.

Logotype: Any alphabetical configuration that is designed to identify by name an individual, product, service or company is known as logotype. It’s a “word mark” of a brand name styled as a logo. Logotype helps business in many – it immediately associates a business with the visual identity and does not leave much room for brand confusion. However, the logo design company is left with limited creative scope for changes and development. It’s actually a variation in type, style, shape and size of fonts, each conveying a slightly different impression upon your intended audience.

Logo mark : A logomark is a mark of symbol that represents a brand or company, and usually does not contain the business name in it. Take an example of unique “tick” for Nike,  “f” for Facebook, the silver apple with missing “bite” for Apple, “G” for Google, android mark, Adobe “A”, WWF, and many more. This is a creative version of a logo design, which can generate a very strong visual identity of the company. Actually, the logomarks are more abstract than their logotype, as they are symbols and they don’t necessarily sit next to the brand name.

A wide number of logo design templates are available in market. However, selecting professional logo design need complete research and analysis. It should be noted that adding a logo could add to your brand development. So, you need to understand the type of business you are involved to dictate, whether you need a simple logo, logotype or logomark.

The 4 Essential Ingredients Missing From Your Current Logo Design

Is your logo design missing something? Does it show an uninviting response to the customers? Sometimes a business logo fails to create an outstanding brand image in the eyes of onlooker. There may certain pitfalls in the design and layout that do not portray the perfect image in mind. You might be trying hard to grow-up sales; however the product faces rejection and non-acceptance due to poor visibility. All these factors points to one single question – What’s missing in your logo?

Logo Design Services

Your business logo should fresh and engaging to the customers. As a company owner, a logo should be changed with time, because that is something to keep your identity visible, and if that suits, it would definitely drives more traffic to the sales funnel. A company should undergo subtle changes in their logo according to the mood and personality taste of the business owner. But, keep in mind that logos are face of a company; you need to think about all tangible and intangible qualities before designing that make up a logo’s heart.

Let’s have a look through the most essential ingredients of competitive logo design for your company.

Be more enticing and engaging: Your logo must appeal to the target audience. It should communicate the entire intangible brand attribute with every design, stroke and color choice. Many companies struggle in describing their logo concept development with the goals and objectives due to weak and vague ideas. Design it with proper concept and layout to attract more customers and look more enticing.

Be more unique: Design your logo distinctively so that it catches more attention of the customers, even in the sea of many logos in the market. Avoid obvious choices like globe for global, books for education or others. Always try to be little more innovative, so that maximum customer clichés over the design and do not forget it over time. Make it more memorable to the onlookers.

Add a timeless appeal: A good does not means modern styles and HD graphic strokes. Sometimes classic, timeless, monochrome graphic styles look more eye-catchy and relevant. Try to avoid trendy fonts and design elements because trends die-out fast and classy is always fabulous.

Be adaptable: Does the look good on small phone screen or giant computer screen. This happens majorly with two common reasons either due to lack creative thoughts or the logo designer forgets the concept of compatibility. In either case, resize the logo according to the device size. Make it more adjustable and compatible to device preference.

Be more simple and consistent with the design concept. Strive for bold and creative styles suggested by professional logo designer that reinforce your brand and make it more presentable. Take advantage of every detail that connects you with your customers. If you are in trouble while selecting the logo design, ask our experts from The Logo Boutique for better assistance.

Your Ultimate Guide to Letter Based logo Designing

Logo design is a graphical representation of a business. It can be any word, sign, symbol or graphic that you apply to your company, good or service to distinguish them from those of your competitors. It serves as badge of credibility and professionalism of the business. Therefore, it must be created from professional logo design companies with more quality, precision and sophistication in mind.

 You might have come across several brands with creative styles and fonts. Such as Coco Cola, American Dental Association, Cable News Network, Jockey. Yahoo, Kellogg and others. All these companies aim at designing a simple yet stylish logo design with the help of typography and fonts. These types of designs are known as Letter Based Logo Designing. Letter logos are most effective and aesthetically more satisfying to the target audience. They hold the potential to reach the customers mind as selling agents and evoke more response from them.

Here are some common tips to design an excellent of Letter Based Logo Design for your company

Use the negative space – Utilize the negative space between two letters to create an attractive design. The space where the two blocks meet can be utilized and developed to form a modern and intriguing design.

Reverse the field – Put the negative space to positive use! Add a same-color field behind your letter, and then reverse the second letter out of the field. Especially, effective with three-character acronyms only.

Remove the key stroke – To add more uniqueness and individuality to a letter based logo design, remove some strokes from the letter. This allows your eyes to fill up in the rest and certainly a far more unique and memorable design than a more basic alphabet or letter.

Crop the image – Cropping is another side of key stroking. They both provide a mysterious and complexity to the design, in comparison to a simple logo design. If you’re designing a logo with curves, cut the half, or else remove the upper half for an eye-catching look.

Interlock the letters – Circular letters flows most efficiently with interlocking technique. Interlock two letters like wedding bands or Olympic rings to heighten the visual interest of the letters.

Build Bridges – This technique when nothing fits well! Attach your letters, and then conceal the junction with creative designs or some decorative graphics like lines or series of lines. This technique is easy, fun and always appreciating.

Repetition – By repeating the letters one above another, you can create an interesting pattern and well-designed figure. This Is really incredible and diverges away from the most conventional designs which you have adopted earlier.

The above mentioned are few common tips on designing a perfect letter based logo design. Ask your logo designer to design samples based on above suggestions. Also, keep a track of your work with the logo design companies with proper consultation and support service. If a company fails to provide these types of flexibility, consult our experts from The Logo Boutique.

4 Inexpensive Ways to Market Your Latest Logo Design

Logos are an important part of any business; it’s a graphic representation of a company’s identity in a creative and skillful manner. It creates an image about the business and influence the perception of the audience.Actually, your brand logo speaks to your target audience without the help of any representative or salesperson. It can promote itself and standalone in competition with the uniqueness and style.

A good logo design is like a boon for a business. It builds loyalty between your business and customersand establishes a brand identity and provides the professional look of an established enterprise. It generates warm feelingsof trust and credibility of the company. Think about McDonald’s golden arches and Nike’s swoosh; it speaks a lot about its identity and individuality in lesser words. So, an updated or modified logo design can quickly express several positive attributes of your business, easily.

A logo has the most influential convincing power. It darts to no language barriers or any physical restrictions, because graphic speaks better than any other means of communication. However, all of this only works if the logo is backed by perfect marketing strategy. A great logo without audience reach is just like a good idea without implementation.

Learn about the top 5 inexpensive ways to market your newest logo design

Blog Posting and Content Marketing: Content marketing has emerged as an important asset for brand promotion. If you want to promote your new logo and reach the potential customers, start posting blogs and writing reviews on the topic to reach the highly literate audience of the market. A blog post on company’s website that highlights the features and the history of logo, how it comes into existence and the fun-facts; can incite the curiosity of growing reader audience. This catches maximum attention of the readers and provokes them to write reviews. This is an indirect, participatory method of promotion.

Promotion on Social Media Platforms:Not to mention, that social media is one of the largest platform for branding your newest logo design. Unlike other traditional source of mass communication, social media tools like Facebook, Instagram, Twitter, etc., will help you get through maximum customers. This is because, if a logo is received on these mediums, it has fair chance of being shared far and wide, reaching maximum people and thus creating a compound effect. The message will be passed on from one to another without costing you any money.

Physical Promotion: Promoting your logo design through physical means is an effective step towards brand promotion. Psychologists suggest that our memory of an object stays on for longer if we can feel it with our senses, especially touch. So, provide your audience a chance to hold and feel your logo physically.  Use mass media assets like flyers, billboards, banners, boarding etc., to reach a large sector of working-class audience. You can choose illuminated boardings on traffic signals, newspapers or pamphlets to advertise y our logo and seep into the public consciousness.

Customizing objects:Printing and inscribing company logo on cups, mugs, key holders, pen-stand is the most effective method to advertise your logo. In other words you can say, merchandising is the most popular and acute method of branding promotion to the market. It can penetrate effectively to the market and turn the cash-flow adding venture to the core business. In addition to that, if the logos are inscribed on employees t-shirts or identity cards, it creates a sense of loyalty and pride to them. This is just like hitting the target in a single dart!

Nutshell

There are several others ways of promoting and advertising your logo in the market. For best results, consult an expert team of professional logo designers from The Logo Boutique. We are a decade old company, based on native land Florida to pursue our fortifying dreams and expectations. We provide complete custom logo design solutions at a Red Tag price.

How to Create Logos That Speaks Your Business Philosophy Well

Every business needs a logo to represent its brand in the market. It symbolizes the most important ethics and philosophies of the business, very clearly and precisely. Logos also represent the persona that you want to portray to your target audience. Everything from fonts to colors, and design to lettering can create an impulsive image on viewer’s perception level. What you want to portray can be effectively displayed from a custom logo design. In a nutshell, logo must speak about your business philosophy quite well!

Better understanding of your business

First thing you need to do is analysis and conceptualization. Analyze, what you want to include in your business philosophy. Always keep your business ethics simple and understandable. It will help your customers to get a clear idea and build trust on the business. Remember, business philosophy conceptualization and integration is an important part of a logo design.

Ways to Integrate Brand in Your Logo Design

If you think that your logo design fails to conceptualize the business philosophy well enough, here are few tips to follow that may help you to focus on the purpose on the brand.

  • Prefer real photos over animated ones – One of the best methodsto capture the essence of your branding is to use real photographs. Real photo graphs in your logo design bring a sense of class and credibility in the logo design. It can emphasize a particular product or asset of the business that you want to give greater focus on.
  • Explain your message clearly–Your brand represents the core ethics and values of the business. It should carry a thoughtful message that you want to send to the potential customers. So, while designing a logo, remember that you are representing your business, so you need to focus on the most important idea that you wish to portray.
  • Create unique fonts–Fonts plays an important role in displaying your brand. If you use the right font in the right place, it will create a positive image of the business. But, it needs special skills and techniques for an impressive design. If you want best results, look around for a skilled custom logo designer to design your logo with unique fonts.
  • Make it more expressive– It’s an important fact that people react more to their emotions than logics. So, while designing a logo give greater emphasis on few important things including color, design, fonts and other. Look out for the current logo design. How does it feel? Does it create a sense of warmth or trust? If the logo is in dark or light shade, then does it exude confidence from the brand? Get answers for all the questions from your logo designers.

Fixing errors in logo design

Sometimes a logo fails to express its objective and philosophy with the existing design. That may be of color coordination failure or any font error, or might be outdated conceptualization; but it may not be necessary to scarp your current logo completely. Instead, look for some modification and design remodeling and think about how you can improve upon it.

Choose Different Versions of your logo design

Create different versions of your logo design before selecting the final one for your business. You make some subtle changes to keep the natural essence of the logo. But, avoid making some drastic changes. It will make you lose some older customers with whom you have already built a relationship of trust. Create different models from the same concept to make your logo more visible and reachable. And, once you develop a new logo design, make sure and sent out an email announcement about your new logo so that the customers will be aware of the change.

When you are all set for designing a logo, select a logo designing team for better results. Choose from The Logo Boutique custom logo design for conceptualizing and designing a creative logo for your company. We have the biggest platform to design an impressive logo that can speak your business philosophy well!