The 4 Essential Ingredients Missing From Your Current Logo Design

Is your logo design missing something? Does it show an uninviting response to the customers? Sometimes a business logo fails to create an outstanding brand image in the eyes of onlooker. There may certain pitfalls in the design and layout that do not portray the perfect image in mind. You might be trying hard to grow-up sales; however the product faces rejection and non-acceptance due to poor visibility. All these factors points to one single question – What’s missing in your logo?

Logo Design Services

Your business logo should fresh and engaging to the customers. As a company owner, a logo should be changed with time, because that is something to keep your identity visible, and if that suits, it would definitely drives more traffic to the sales funnel. A company should undergo subtle changes in their logo according to the mood and personality taste of the business owner. But, keep in mind that logos are face of a company; you need to think about all tangible and intangible qualities before designing that make up a logo’s heart.

Let’s have a look through the most essential ingredients of competitive logo design for your company.

Be more enticing and engaging: Your logo must appeal to the target audience. It should communicate the entire intangible brand attribute with every design, stroke and color choice. Many companies struggle in describing their logo concept development with the goals and objectives due to weak and vague ideas. Design it with proper concept and layout to attract more customers and look more enticing.

Be more unique: Design your logo distinctively so that it catches more attention of the customers, even in the sea of many logos in the market. Avoid obvious choices like globe for global, books for education or others. Always try to be little more innovative, so that maximum customer clichés over the design and do not forget it over time. Make it more memorable to the onlookers.

Add a timeless appeal: A good does not means modern styles and HD graphic strokes. Sometimes classic, timeless, monochrome graphic styles look more eye-catchy and relevant. Try to avoid trendy fonts and design elements because trends die-out fast and classy is always fabulous.

Be adaptable: Does the look good on small phone screen or giant computer screen. This happens majorly with two common reasons either due to lack creative thoughts or the logo designer forgets the concept of compatibility. In either case, resize the logo according to the device size. Make it more adjustable and compatible to device preference.

Be more simple and consistent with the design concept. Strive for bold and creative styles suggested by professional logo designer that reinforce your brand and make it more presentable. Take advantage of every detail that connects you with your customers. If you are in trouble while selecting the logo design, ask our experts from The Logo Boutique for better assistance.

Your Ultimate Guide to Letter Based logo Designing

Logo design is a graphical representation of a business. It can be any word, sign, symbol or graphic that you apply to your company, good or service to distinguish them from those of your competitors. It serves as badge of credibility and professionalism of the business. Therefore, it must be created from professional logo design companies with more quality, precision and sophistication in mind.

 You might have come across several brands with creative styles and fonts. Such as Coco Cola, American Dental Association, Cable News Network, Jockey. Yahoo, Kellogg and others. All these companies aim at designing a simple yet stylish logo design with the help of typography and fonts. These types of designs are known as Letter Based Logo Designing. Letter logos are most effective and aesthetically more satisfying to the target audience. They hold the potential to reach the customers mind as selling agents and evoke more response from them.

Here are some common tips to design an excellent of Letter Based Logo Design for your company

Use the negative space – Utilize the negative space between two letters to create an attractive design. The space where the two blocks meet can be utilized and developed to form a modern and intriguing design.

Reverse the field – Put the negative space to positive use! Add a same-color field behind your letter, and then reverse the second letter out of the field. Especially, effective with three-character acronyms only.

Remove the key stroke – To add more uniqueness and individuality to a letter based logo design, remove some strokes from the letter. This allows your eyes to fill up in the rest and certainly a far more unique and memorable design than a more basic alphabet or letter.

Crop the image – Cropping is another side of key stroking. They both provide a mysterious and complexity to the design, in comparison to a simple logo design. If you’re designing a logo with curves, cut the half, or else remove the upper half for an eye-catching look.

Interlock the letters – Circular letters flows most efficiently with interlocking technique. Interlock two letters like wedding bands or Olympic rings to heighten the visual interest of the letters.

Build Bridges – This technique when nothing fits well! Attach your letters, and then conceal the junction with creative designs or some decorative graphics like lines or series of lines. This technique is easy, fun and always appreciating.

Repetition – By repeating the letters one above another, you can create an interesting pattern and well-designed figure. This Is really incredible and diverges away from the most conventional designs which you have adopted earlier.

The above mentioned are few common tips on designing a perfect letter based logo design. Ask your logo designer to design samples based on above suggestions. Also, keep a track of your work with the logo design companies with proper consultation and support service. If a company fails to provide these types of flexibility, consult our experts from The Logo Boutique.

4 Inexpensive Ways to Market Your Latest Logo Design

Logos are an important part of any business; it’s a graphic representation of a company’s identity in a creative and skillful manner. It creates an image about the business and influence the perception of the audience.Actually, your brand logo speaks to your target audience without the help of any representative or salesperson. It can promote itself and standalone in competition with the uniqueness and style.

A good logo design is like a boon for a business. It builds loyalty between your business and customersand establishes a brand identity and provides the professional look of an established enterprise. It generates warm feelingsof trust and credibility of the company. Think about McDonald’s golden arches and Nike’s swoosh; it speaks a lot about its identity and individuality in lesser words. So, an updated or modified logo design can quickly express several positive attributes of your business, easily.

A logo has the most influential convincing power. It darts to no language barriers or any physical restrictions, because graphic speaks better than any other means of communication. However, all of this only works if the logo is backed by perfect marketing strategy. A great logo without audience reach is just like a good idea without implementation.

Learn about the top 5 inexpensive ways to market your newest logo design

Blog Posting and Content Marketing: Content marketing has emerged as an important asset for brand promotion. If you want to promote your new logo and reach the potential customers, start posting blogs and writing reviews on the topic to reach the highly literate audience of the market. A blog post on company’s website that highlights the features and the history of logo, how it comes into existence and the fun-facts; can incite the curiosity of growing reader audience. This catches maximum attention of the readers and provokes them to write reviews. This is an indirect, participatory method of promotion.

Promotion on Social Media Platforms:Not to mention, that social media is one of the largest platform for branding your newest logo design. Unlike other traditional source of mass communication, social media tools like Facebook, Instagram, Twitter, etc., will help you get through maximum customers. This is because, if a logo is received on these mediums, it has fair chance of being shared far and wide, reaching maximum people and thus creating a compound effect. The message will be passed on from one to another without costing you any money.

Physical Promotion: Promoting your logo design through physical means is an effective step towards brand promotion. Psychologists suggest that our memory of an object stays on for longer if we can feel it with our senses, especially touch. So, provide your audience a chance to hold and feel your logo physically.  Use mass media assets like flyers, billboards, banners, boarding etc., to reach a large sector of working-class audience. You can choose illuminated boardings on traffic signals, newspapers or pamphlets to advertise y our logo and seep into the public consciousness.

Customizing objects:Printing and inscribing company logo on cups, mugs, key holders, pen-stand is the most effective method to advertise your logo. In other words you can say, merchandising is the most popular and acute method of branding promotion to the market. It can penetrate effectively to the market and turn the cash-flow adding venture to the core business. In addition to that, if the logos are inscribed on employees t-shirts or identity cards, it creates a sense of loyalty and pride to them. This is just like hitting the target in a single dart!


There are several others ways of promoting and advertising your logo in the market. For best results, consult an expert team of professional logo designers from The Logo Boutique. We are a decade old company, based on native land Florida to pursue our fortifying dreams and expectations. We provide complete custom logo design solutions at a Red Tag price.

How to Create Logos That Speaks Your Business Philosophy Well

Every business needs a logo to represent its brand in the market. It symbolizes the most important ethics and philosophies of the business, very clearly and precisely. Logos also represent the persona that you want to portray to your target audience. Everything from fonts to colors, and design to lettering can create an impulsive image on viewer’s perception level. What you want to portray can be effectively displayed from a custom logo design. In a nutshell, logo must speak about your business philosophy quite well!

Better understanding of your business

First thing you need to do is analysis and conceptualization. Analyze, what you want to include in your business philosophy. Always keep your business ethics simple and understandable. It will help your customers to get a clear idea and build trust on the business. Remember, business philosophy conceptualization and integration is an important part of a logo design.

Ways to Integrate Brand in Your Logo Design

If you think that your logo design fails to conceptualize the business philosophy well enough, here are few tips to follow that may help you to focus on the purpose on the brand.

  • Prefer real photos over animated ones – One of the best methodsto capture the essence of your branding is to use real photographs. Real photo graphs in your logo design bring a sense of class and credibility in the logo design. It can emphasize a particular product or asset of the business that you want to give greater focus on.
  • Explain your message clearly–Your brand represents the core ethics and values of the business. It should carry a thoughtful message that you want to send to the potential customers. So, while designing a logo, remember that you are representing your business, so you need to focus on the most important idea that you wish to portray.
  • Create unique fonts–Fonts plays an important role in displaying your brand. If you use the right font in the right place, it will create a positive image of the business. But, it needs special skills and techniques for an impressive design. If you want best results, look around for a skilled custom logo designer to design your logo with unique fonts.
  • Make it more expressive– It’s an important fact that people react more to their emotions than logics. So, while designing a logo give greater emphasis on few important things including color, design, fonts and other. Look out for the current logo design. How does it feel? Does it create a sense of warmth or trust? If the logo is in dark or light shade, then does it exude confidence from the brand? Get answers for all the questions from your logo designers.

Fixing errors in logo design

Sometimes a logo fails to express its objective and philosophy with the existing design. That may be of color coordination failure or any font error, or might be outdated conceptualization; but it may not be necessary to scarp your current logo completely. Instead, look for some modification and design remodeling and think about how you can improve upon it.

Choose Different Versions of your logo design

Create different versions of your logo design before selecting the final one for your business. You make some subtle changes to keep the natural essence of the logo. But, avoid making some drastic changes. It will make you lose some older customers with whom you have already built a relationship of trust. Create different models from the same concept to make your logo more visible and reachable. And, once you develop a new logo design, make sure and sent out an email announcement about your new logo so that the customers will be aware of the change.

When you are all set for designing a logo, select a logo designing team for better results. Choose from The Logo Boutique custom logo design for conceptualizing and designing a creative logo for your company. We have the biggest platform to design an impressive logo that can speak your business philosophy well!

Evolution of Logo Design in this Digital Era

In today‘s world of digital marketing, a unique logo design is the fastest way to generate business. All global companies invest huge funds to develop an iconic logo design that boosts sales and traffic. They aim to convey an intended brand message. But the ways to design company logos have faced many challenges in the modern times.

In the pre-digital era, visual identities and logos were designed with individuality and representation in mind. While there was always some overlap of imagery, duplicity and promotion across different channels. Only originality was the essential norm. But now, it has become even more difficult than ever before to stand out. Companies that would have competed only with others in their geographical location have to cope with the competition on global scale.

With a brilliant logo design company in Florida, and accessibility to different digital tools – it become easier for companies to look beyond and handle the most common challenges of logo design in digital era.

Let’s have a look through evolution of logo design in the competitive time

Methodology: The first company logo was designed and drawn by hands. But, with the advent of latest computer technology logo designing undergoes huge transformation. Modern logo designer company embraced graphic tools in their logo designing techniques. While some of them even prefer hand-drawn designs.

Modulation in logo preferences: Logo preferences have changed a lot in the modern era. It turned from being visible to simplicity. Digital marketing requires certain logo elements that simple weren’t a concern with print and television marketing. One of the biggest examples are – Starbucks, Coca Cola, Target. They has simplified and refined their logos.

Quality of an effective brand logo: A standard logo design much be furnished with all essential factors. The logo must feature simplicity, better communication capability, recognizability, utility and versatility.

Today’s logo must be designed with customers and competition in mind. That means that they have to look impressive as well as promote your brand together.

At, we are a creative team of graphic designer and developers who are ready to jump on a creative brief at “Start  a project” literally. Get real custom brand designs created by real graphic designers. We are one of the best logo design company in Florida.